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In 1969, in response to the Canadian and American competition, a consortium of four Quebec dealers joined their activities in order to save costs and create services as a big company. One of these people was Antoine Turmel who will become the first CEO of Provigo. Provigo was founded in 1969 under the name Couvrette and Rector, who was then Provigo 1970 ..
Initially, Provigo was just the name of the company's chief who worked three banners for their food operations "Provigain", "Provibec" and "Provipop". Only in 1979 the name Provigo became the flag of trade replacing the Provigain chain. Her sister called Provibec AXEP 1983. As for Provipop, it was changed to the 1970s Jovi merchandising "Provi-Soir" (1974) Flyers Online by Provigo not under the influence of this rebrand and retained the name of entry to Couche-Tard in the late 1990s .
In Provigo acquisitions over the years included Les Aubaines food in 1972. Jato 1975, Dionne in 1977, power and Raymond 1981, A & P Montréal in 1984 and Steinberg in 1992.